Sports, entertainment, and leisure-lifestyle businesses face intense competition for consumers' discretionary time and income. To ensure a competitive edge, these businesses must fine tune every aspect of their organization to produce maximum effectiveness.
With a strategic process and collaborative approach, ADC Partners helps solve the unique challenges faced by businesses in this unique and demanding market segment. Specific services offered include:
Ticket Sales: Defining and structuring ticket sales and marketing strategies including pricing, product design, and customer service/retention plans.
Sponsorship Planning and Execution: Providing turn key solutions for corporate sponsorship initiatives, from structure to sell through, including facility naming rights.
Market Development Training: Comprehensive training for a team’s sales force to optimize both ticket holder acquisition and retention. Sales and customer service training.
Market Research: Examine the quantitative and qualitative aspects of a market to assist in shaping marketing and sales plans. Focus Group planning, management and facilitation.
Relocation Strategies: Present and propose market analyses, facility reviews, and opportunity projections to determine optimal direction for franchise relocation.
Start-Up Services: Complete service offering designed to successfully launch new or relocated franchises.
Marketing Strategy: Complete marketing plan development and execution.
Facility Services: Complete guidance of the facility development process, including site selection, design review, and funding strategies.
Business Communications: Defining a communication strategy to enhance team’s mission with an emphasis on supporting ticket and sponsorship sales.
Recruitment: Executive recruitment and staff position fulfillment.
Broadcast/Media Rights Negotiation: Strategy and negotiation support for successfully obtaining broadcast partners.
