May 4, 20171 min#5Tweets: BYU's Casey Stauffer on Social MediaWhen Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In...
Apr 7, 20171 min#5Tweets: Alan Ledford on Launching a New Sports FranchiseFormer Minor League Executive of the Year Alan Ledford provides 5 essential considerations (in under 140 characters) about what goes into po
Mar 24, 20174 minWhat Monty Python Can Teach Us About Measuring SponsorshipIn reality, the quest for the Holy Grail is more about a journey and the accompanying self-discovery than actually locating the chalice itse
Feb 13, 20173 mineSports Making the Professional Athlete Irrelevant?(With the NBA announcing it will be launching its own eSports league, thought it would be a good time to drag the below article out of...
Jan 23, 20173 minSaving the Olympics: A New Model for Hosting the GamesTo this point, the Olympics have placed the enormous burden of hosting the Games on a single city. Instead of this tired, inefficient model,
Jan 3, 20178 minSix Questions for Cities Considering Sponsorship as a Revenue StreamCities and local governments are on a perpetual search for new revenue. Raising taxes is politically daunting (to say the least), and creati