Oct 9, 20171 min#5Tweets: Christina Lowe on Using Global Events to Reach Multicultural AudiencesChristina Low has managed broadcast and sponsorship portfolios for some of the largest sports properties imaginable, including the...
Oct 3, 20173 minThe Death of the Fixed SeatHere’s the key takeaway: the experience of attending the game is as important, if not more important, than the game itself.
Aug 24, 20171 min#5Tweets: Sacramento Kings' Darrin Gross on Opening a New ArenaThe NBA's Sacramento Kings just completed a successful inaugural season at their new downtown arena, the Golden 1 Center. Sr. Director o
Aug 24, 20173 minToo Much of a Good Thing?While convergence was the goal for personal tech, the opposite appears to be true for sports media, where we’ve clearly entered a period of
Jul 5, 20171 min#5Tweets: Banner Health CMO Alexandra Morehouse on Agency PartnershipsAlexandra Morehouse has held C-Level marketing positions at Charles Schwab, Kaiser Permanente and others, and tweets about creating great ag
Jul 3, 20174 minShuffling Deck Chairs on the Olympics?There was a time, not that long ago, when the Olympic rings were considered the gold standard for sports marketing. No other event (with...