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It's among the most valuable assets a sports team or entertainment property owns, and it plays an essential role in reaching far flung fan bases.  Yet sponsors consistently undervalue or under-use it, and as a result fail to reach up to 70% of their potential audience.

Consisting of the logos, word-marks, images, and characters associated with a team, league or event, intellectual property is an increasingly vital asset that can help sponsors elevate their programs. Our blog post dives deeply into the concept of IP and showcases how and why sponsors benefit from using it extensively throughout their marketing and communications.