John Rizzardini has worked in the sports industry for 30 years. He has held senior management positions for professional sports franchises across the NFL, NBA, NHL,MLS and NCAA Division 1 athletic programs. His broad experience includes starting new franchises, opening new arenas and turning around underperforming franchises.
His recent project was leading the new Seattle NHL franchise ticket drive and brand identity, along with building the organization structure from day one.
His expertise includes: brand identity, naming and logo development, marketing, communications, ticket sales, suite sales, game presentation, research, organization structure and leadership.
Rizzardini is a professor, writer and guest lecturer for sports management programs.
Kelli Wynne, Project Manager
Kelli Wynne is a project manager at ADC Partners and founder of KDW Consulting.
A results driven, integrated marketer with over 19 years of experience, Kelli's expertise includes: strategic partnerships, sponsorship, branding, event strategy and execution, public relations, sports marketing, project and program ideation, management and activation, promotion, hospitality, community relations and social responsibility.
As the Event and Sponsorship Manager for the San Francisco Chronicle, Kelli fostered and grew partnerships with all Bay Area sports franchises to position The Chronicle as the sports leader and premier Bay Area Newspaper. She created and executed activation plans for all Chronicle partnerships, sponsorships and events. As a consultant with AAA Northern California, Nevada and Utah she developed the sponsorship strategy and implemented for the three unique markets providing a successful demand generation channel. While managing PR for the San Francisco Marathon, Kelli focused on influencer relations to elevate the brand while maintaining strong relationships with industry, specialized and standard media. She is an accomplished event professional that is able to strategically and successfully manage all aspects of any size event while staying on budget and ensuring ROI.