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Insights

When you've got 40+ years of experience, you form some opinions and pick up some tricks along the way.

We've taken the time to lay some of these insights out for clients, peers and students seeking to expand their understanding of how sports and entertainment properties can impact a brand and stimulate sales.

Our e-Newsletter

Our periodic e-newsletter has been called "perfect", "quick-hitting", and "more applicable than [prominent sports business publication redacted for politeness]". You can sign up for it by clicking here. Interested in seeing a past issue? We also archive past issues so you can catch up on what you've been missing.

Partners' Posts

Our blog features opinions, thoughts, and insights from ADC Partners principals Andy Dallin and Dave Almy.

Articles

What Monty Python Can Teach Us About Sponsorship Measurement [Sports Business Journal]

The Impending Irrelevancy of the Pro Athlete [Sports Business Journal]

IOC Sacrifices Wrestling for Relevancy [Sports Business Journal

Many Can Benefit from Citi Field Deal [Sports Business Journal]

Time for IOC to Relinquish "Social Movement" Status [Sports Business Journal]

Presentations & White Papers

Sports and Social Media [PDF]

Sponsorship and University Development [PDF]