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Sales Training

Corporate sponsorship sales is more complex than ever. Give your team the tools they need to succeed. 

Corporate sponsors demand marketing programs that are tailored to fit their unique objectives. Shouldn't you want the same from your sponsorship sales team training?


We've created a comprehensive corporate sponsorship sales training program that's based on our nearly 20 years of experience both selling and buying corporate sponsorships. It's not a "one-size-fits-all" approach. We believe each team has its own strengths and challenges, and sales training should be customized to focus on specific needs.

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To do so, we work closely with senior management to determine what skills require development. Then we tailor training content 

to specifically addresses those areas of perceived need. Typical training includes the following modules, each of which includes approximately 90 minutes of content.

Belief in Product

Define why sponsorship matters in today's cluttered media environment.

Marketer Perspective

Deep dive into what motivates the people who make sponsorship decisions. 

Conceptual Selling

Review needs-based selling, and the inherent benefits over transactional sales. 

Before the Sale

Building a sales process for prospecting and networking, that will fill the sales funnel.

During the Sale

Skills for the sales process, including research, meeting construction, negotiation, and more. 

After the Sale

Emphasizing the importance of activation, with an emphasis on renewal, upsell, and referrals.

Working with Agencies

Exploring the agency's role, and strategies for working directly with them.

Customer Service

Exploring customer service and creating a culture of exceeding  expectations. 

When you're ready to maximize the effectiveness of your sponsorship sales team, please contact us