Jan 3, 20178 minSix Questions for Cities Considering Sponsorship as a Revenue StreamCities and local governments are on a perpetual search for new revenue. Raising taxes is politically daunting (to say the least), and creati
Oct 27, 20164 minCan a Mascot Supercharge Your Content Marketing?Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got...
Aug 10, 20165 minYour Sponsorship Will Miss the Majority of Its Audience if You Neglect this One Essential AssetMaking sponsorship an effective and efficient investment depends on reaching fans wherever they may be, not just those in attendance. Intell
Jul 14, 20163 min6 Essential Guidelines for Getting the Most Out of Your Campus Sponsorship ProgramRevenue generated from campus-wide sponsorships is enticing, but pursuing these opportunities should be carefully considered.
Nov 9, 20152 min#PaidPatriotism Isn't the IssueBy not collecting any information to make a judgement of sponsorship success, the DoD lost a winnable battle.