Intellectual Property

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Oct 22, 2020
4 min

Releasing the Kraken

To be fair, it was pretty obvious from the get-go that the launch of the NHL Seattle Kraken’s team name and related branding was going to...

2151

Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...

340

Apr 19, 2019
2 min

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

340

Feb 4, 2019
1 min

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...

700

Nov 27, 2018
1 min

#5Tweets: Rachel Haley, Global Connections Strategy Lead, Airbnb

With a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn

190

Oct 8, 2018
1 min

#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for Bose

The iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m

280

Jun 1, 2018
1 min

#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing

Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports,...

100

Oct 27, 2016
4 min

Can a Mascot Supercharge Your Content Marketing?

Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got...

520

Aug 10, 2016
5 min

Your Sponsorship Will Miss the Majority of Its Audience if You Neglect this One Essential Asset

Making sponsorship an effective and efficient investment depends on reaching fans wherever they may be, not just those in attendance. Intell

3420

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