Dec 13, 20211 minPodcast: Launching GameDay Vodka with Charles Nieves, VP of Marketing for GameDay Vodka If you’re not familiar with GameDay Vodka, that might be because you haven’t attended a football game this year. GameDay has been...
Oct 22, 20204 minReleasing the KrakenTo be fair, it was pretty obvious from the get-go that the launch of the NHL Seattle Kraken’s team name and related branding was going to...
Jul 29, 20192 min#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado RockiesAs you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.
Feb 4, 20191 min#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou CoffeeKayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...
Nov 27, 20181 min#5Tweets: Rachel Haley, Global Connections Strategy Lead, AirbnbWith a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn