Dec 13, 20211 minPodcast: Launching GameDay Vodka with Charles Nieves, VP of Marketing for GameDay Vodka If you’re not familiar with GameDay Vodka, that might be because you haven’t attended a football game this year. GameDay has been...
Sep 22, 20211 minPodcast: Selling College Sports with David Perry, SVP Integrated Partnerships at Pac-12 NetworksIf it can be sold in sports, David Perry has probably sold it. He's worked for teams like the Golden State Warriors and Philadelphia...
Mar 9, 20212 min#5Tweets: Mark Shuken, President Pac 12 NetworksSuffice it to say that if it's ever appeared on a screen, Pac 12 President Mark Shuken has probably had a hand in putting it there at one...
Oct 1, 20192 minStop Calling It "Sports Marketing"One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of
Sep 30, 20191 min#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse LeagueIn taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in...
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.