Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever since. Today, he's Cha...

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of J...

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports, marketing and branding...

In the early 1990s, during a racially heated Senatorial campaign in North Carolina, Michael Jordan was asked why he didn’t speak out against GOP candidate Je...

When Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In that intervening time, ...

Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got through our agenda and ...

Making sponsorship an effective and efficient investment depends on reaching fans wherever they may be, not just those in attendance. Intell