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Jan 30, 2020
2 min

#5Tweets: WarnerMedia's Jeff Zucker

Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever si...

400

Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls o...

330

Feb 4, 2019
3 min

Sports Gambling Goes Minor League

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

510

Jun 1, 2018
1 min

#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing

Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports, ma...

100

Jan 22, 2018
3 min

Taking a Stand: Politics Come for Athlete Endorsers

In the early 1990s, during a racially heated Senatorial campaign in North Carolina, Michael Jordan was asked why he didn’t speak out agai...

490

May 4, 2017
1 min

#5Tweets: BYU's Casey Stauffer on Social Media

When Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In tha...

110

Oct 27, 2016
4 min

Can a Mascot Supercharge Your Content Marketing?

Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got thr...

520

Aug 10, 2016
5 min

Your Sponsorship Will Miss the Majority of Its Audience if You Neglect this One Essential Asset

Making sponsorship an effective and efficient investment depends on reaching fans wherever they may be, not just those in attendance. Intell

3410

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