Nov 6, 20202 min#5Tweets: Marie Donoghue, Amazon's VP of Global Sports VideoAs Amazon's VP of Global Sports Video, Marie Donoghue is the Internet giant's point person for securing and deploying media rights. And,...
Jul 29, 20192 min#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado RockiesAs you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.
Feb 4, 20191 min#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou CoffeeKayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...
Nov 27, 20181 min#5Tweets: Rachel Haley, Global Connections Strategy Lead, AirbnbWith a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn
Oct 8, 20181 min#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for BoseThe iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m