As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls o...

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinationa...

With a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn

The iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m

To encourage frank (ok, blunt) responses, all the participants were guaranteed anonymity.

The King of Beers just shoved a big (and probably overdue) stick-in-the-spokes of the sponsorship industry by rolling out incentive-based pa

Alexandra Morehouse has held C-Level marketing positions at Charles Schwab, Kaiser Permanente and others, and tweets about creating great ag

In reality, the quest for the Holy Grail is more about a journey and the accompanying self-discovery than actually locating the chalice itse