Measurement

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Nov 6, 2020
2 min

#5Tweets: Marie Donoghue, Amazon's VP of Global Sports Video

As Amazon's VP of Global Sports Video, Marie Donoghue is the Internet giant's point person for securing and deploying media rights. And,...

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Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...

340

Apr 19, 2019
2 min

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

340

Feb 4, 2019
1 min

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...

700

Nov 27, 2018
1 min

#5Tweets: Rachel Haley, Global Connections Strategy Lead, Airbnb

With a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn

190

Oct 8, 2018
1 min

#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for Bose

The iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m

280

Aug 13, 2018
4 min

True Confessions of Sponsorship Decision Makers

To encourage frank (ok, blunt) responses, all the participants were guaranteed anonymity.

4930

Apr 3, 2018
4 min

AB's Incentive Model Roils Sports Marketing

The King of Beers just shoved a big (and probably overdue) stick-in-the-spokes of the sponsorship industry by rolling out incentive-based pa

1400

Jul 5, 2017
1 min

#5Tweets: Banner Health CMO Alexandra Morehouse on Agency Partnerships

Alexandra Morehouse has held C-Level marketing positions at Charles Schwab, Kaiser Permanente and others, and tweets about creating great ag

270

Mar 24, 2017
4 min

What Monty Python Can Teach Us About Measuring Sponsorship

In reality, the quest for the Holy Grail is more about a journey and the accompanying self-discovery than actually locating the chalice itse

970

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