Apr 6, 20221 minPodcast: Megan Eisenhard, Senior Vice President of LEARFIELD Megan Eisenhard began her sports business career working at the bottom of football stadium stairwell. From those humble beginnings,...
Dec 13, 20211 minPodcast: Launching GameDay Vodka with Charles Nieves, VP of Marketing for GameDay Vodka If you’re not familiar with GameDay Vodka, that might be because you haven’t attended a football game this year. GameDay has been...
Oct 22, 20204 minReleasing the KrakenTo be fair, it was pretty obvious from the get-go that the launch of the NHL Seattle Kraken’s team name and related branding was going to...
Oct 1, 20192 minStop Calling It "Sports Marketing"One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of