This past summer, while you were sitting by the pool deciding whether or not to have another mai tai, SEC Commissioner Greg Sankey was...

Suffice it to say that if it's ever appeared on a screen, Pac 12 President Mark Shuken has probably had a hand in putting it there at one...

Adapted from a letter I wrote to my daughter when she was elected captain of her high school lacrosse team. First of all, congratulations...

As Amazon's VP of Global Sports Video, Marie Donoghue is the Internet giant's point person for securing and deploying media rights. And,...

In our last newsletter, we asked #sportsbiz professionals how confident they feel about returning to the stands. Their answers are...

To be fair, it was pretty obvious from the get-go that the launch of the NHL Seattle Kraken’s team name and related branding was going to...

With fans hesitant to return, sports business operators need to develop strategies designed to make fans feel confident.

Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever...

One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in...

Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global...

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...

The free-market American economy gave rise to the NFL, a sport that found success by implementing socialist principles of revenue sharing, e

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

With a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn

If the definition of insanity is doing the same thing over and over again and expecting different results, Paul Rabil looked at the MLL and

The iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m

Is cannabis the next big category for sports marketers? Before we answer that one, a quick review of the market is in order. A recent...