Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever si...

One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in...

Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global...

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls o...

The free-market American economy gave rise to the NFL, a sport that found success by implementing socialist principles of revenue sharing, e

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinationa...

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

With a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn

If the definition of insanity is doing the same thing over and over again and expecting different results, Paul Rabil looked at the MLL and

The iconic audio equipment manufacturer has a comprehensive partnership with the League and all 32 of its teams, a mammoth investment that m

Is cannabis the next big category for sports marketers? Before we answer that one, a quick review of the market is in order. A recent Yah...

Charles Greenstein, SVP Global Sponsorships, Bank of America We're not saying Bank of America's Charles Greenstein threw the gauntlet in ...

Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports, ma...

Walking downtown a couple of weeks ago, I passed the ornate window of a bakery. The display of goods was so enticing, I immediately shelv...

You think the pace of technology change is fast now? Brace yourself.

SJ Earthquakes VP of Sponsorship Jessica Smith didn't arrive at her current role like Athena springing from the forehead of Zeus. No, lik...

The King of Beers just shoved a big (and probably overdue) stick-in-the-spokes of the sponsorship industry by rolling out incentive-based pa

In the early 1990s, during a racially heated Senatorial campaign in North Carolina, Michael Jordan was asked why he didn’t speak out agai...