Apr 6, 20221 minPodcast: Megan Eisenhard, Senior Vice President of LEARFIELD Megan Eisenhard began her sports business career working at the bottom of football stadium stairwell. From those humble beginnings,...
Dec 13, 20211 minPodcast: Launching GameDay Vodka with Charles Nieves, VP of Marketing for GameDay Vodka If you’re not familiar with GameDay Vodka, that might be because you haven’t attended a football game this year. GameDay has been...
Sep 22, 20211 minPodcast: Selling College Sports with David Perry, SVP Integrated Partnerships at Pac-12 NetworksIf it can be sold in sports, David Perry has probably sold it. He's worked for teams like the Golden State Warriors and Philadelphia...
Oct 22, 20204 minReleasing the KrakenTo be fair, it was pretty obvious from the get-go that the launch of the NHL Seattle Kraken’s team name and related branding was going to...
Oct 1, 20192 minStop Calling It "Sports Marketing"One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of
Oct 5, 20185 minCannabis on Deck for Sports MarketingIs cannabis the next big category for sports marketers? Before we answer that one, a quick review of the market is in order. A recent...