Oct 9, 20171 min#5Tweets: Christina Lowe on Using Global Events to Reach Multicultural AudiencesChristina Low has managed broadcast and sponsorship portfolios for some of the largest sports properties imaginable, including the...
Jan 23, 20173 minSaving the Olympics: A New Model for Hosting the GamesTo this point, the Olympics have placed the enormous burden of hosting the Games on a single city. Instead of this tired, inefficient model,