It’s safe to say that we’ve arrived at something of an inflection point for women’s sports. NWSL games are selling out. The WNBA just turned 25. US women’s soccer recently secured pay equity with the men. The KC Current are building the first women’s soccer-specific venue. And on and on.
Women’s sports are generating more attention (and more revenue) than ever before.
And no brand is perhaps better positioned to take advantage of this momentum that women’s sportswear brand Athleta.
In this episode, we connect with Jen Rottenberg, Athleta’s Head of Partnerships, to discuss the brand’s approach to sports marketing.
We dive into their partnerships with Simone Biles and Allyson Felix and what makes them so impactful, why partnership depth is better than breadth, and what she’s looking for in new opportunities.
Click below to listen, or check the episode out on your favorite podcast platform (Apple or Spotify.)