Podcast: Selling College Sports with David Perry, SVP Integrated Partnerships at Pac-12 Networks
- ADC Partners
- Sep 22, 2021
- 1 min read
Updated: Sep 24, 2021
If it can be sold in sports, David Perry has probably sold it. He's worked for teams like the Golden State Warriors and Philadelphia Eagles, entertainment properties like Warren Miller, and media properties like Home Team Sports. He even launched his own agency to work in the sports apparel world.
David's depth of experience is now being brought to bear on college sports as the SVP of Integrated Partnerships for Pac-12 Networks. In his role, he's had a front row seat for all the changes taking place in college sports including recent conference re-alignment, Name-Image-Likeness legislation, the sports gambling explosion, and more.
Listen to David Perry's thoughts on selling college sports during this dynamic time. Click on your preferred podcast platform below.
That podcast sounds like a solid listen. Selling college sports is no joke — it’s all branding and finding the right audience. What’s crazy is how fans are now directly involved in the business side through platforms like dbbet. You don’t just watch games anymore; you’re part of the market, betting on results, switching over to casino games, and basically shaping how sports are consumed. For Bangladesh especially, it’s a window into the bigger global industry. Feels like sports today are more about ecosystems than just the matches.