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#5Tweets: Mark Shuken, President Pac 12 Networks

Mar 9
2 min

#5Tweets: Mark Shuken, President Pac 12 Networks

Suffice it to say that if it's ever appeared on a screen, Pac 12 President Mark Shuken has probably had a hand in putting it there at one time or another. With stops at Rivals Networks, Liberty Networks, Fox Sports, Direct TV, Osmosis, and Time Warner Cable, Mark has had a front row seat to watch the blinding pace of change in media from multiple perspectives. In his #5Tweets, Shuken touches on his vision for Pac-12 Networks, reaching younger fans, and what it takes to keep

#5Tweets: Marie Donoghue, Amazon's VP of Global Sports Video

Nov 6, 2020
2 min

#5Tweets: Marie Donoghue, Amazon's VP of Global Sports Video

As Amazon's VP of Global Sports Video, Marie Donoghue is the Internet giant's point person for securing and deploying media rights. And, as you might expect, when you represent a company with a $1 trillion (that's "trillion" with a "t") market capitalization, she's accustomed to having sports right holders try to intuit meaning from just about anything she says or writes. That's because Amazon is something of a Holy Grail for sports properties. With 150 million Prime members

#5Tweets: WarnerMedia's Jeff Zucker

Jan 30, 2020
2 min

#5Tweets: WarnerMedia's Jeff Zucker

Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever since. Today, he's Chairman of WarnerMedia New and Sports while maintaining his role leading CNN. From that perch, Zucker has had been forced to confront the titanic forces shaping the sports media landscape. In his #5Tweets, Zucker considers the role of OTT, warns big tech, and explains why sports is essential to WarnerMedia's future. -1- “Th

#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse League

Sep 30, 2019
1 min

#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse League

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in a men's professional sports league. In her #5Tweets, she reflects on the moment and what it takes to continue growing a second tier sports league. -1- "I realize the significance and will approach this opportunity with the same commitment that I have throughout my career. There are so many women in senior positions - Val Ackerman, Kim Davis

Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have