Jul 3, 20174 minShuffling Deck Chairs on the Olympics?There was a time, not that long ago, when the Olympic rings were considered the gold standard for sports marketing. No other event (with...
May 4, 20171 min#5Tweets: BYU's Casey Stauffer on Social MediaWhen Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In...
Mar 24, 20174 minWhat Monty Python Can Teach Us About Measuring SponsorshipIn reality, the quest for the Holy Grail is more about a journey and the accompanying self-discovery than actually locating the chalice itse
Jan 3, 20178 minSix Questions for Cities Considering Sponsorship as a Revenue StreamCities and local governments are on a perpetual search for new revenue. Raising taxes is politically daunting (to say the least), and creati
Oct 27, 20164 minCan a Mascot Supercharge Your Content Marketing?Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got...
Aug 10, 20165 minYour Sponsorship Will Miss the Majority of Its Audience if You Neglect this One Essential AssetMaking sponsorship an effective and efficient investment depends on reaching fans wherever they may be, not just those in attendance. Intell