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- Sep 30, 2019
- 1 min
#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse League
In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in a men's professional sports league. In her #5Tweets, she reflects on the moment and what it takes to continue growing a second tier sports league. -1- "I realize the significance and will approach this opportunity with the same commitment that I have throughout my career. There are so many women in senior positions - Val Ackerman, Kim Davis
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- Jul 30, 2019
- 3 min
Is NOW the Time for Women's Pro Team Sports?
Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global showcases of women’s team sports, US team have turned out the most thrilling and inspiring performances imaginable. At the 2018 Winter Games in South Korea, the USA Women’s hockey team won the gold medal, beating arch-nemesis Canada in a shootout that featured a deke so exquisite that it demands to be watched slowly and from every feasible
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- Jul 29, 2019
- 2 min
#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies
As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have
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- Feb 4, 2019
- 1 min
#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee
Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinational corporations with pockets so deep you can swim around in them. Caribou Coffee doesn't exactly fit that description. With a marketing budget that's infinitesimal compared to most NFL partners, Caribou has to be dialed in on their marketing investments. Partnership Marketing Manager Kayleen Tecker provides 5 Tweets on how she's finding succe
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- Aug 14, 2018
- 1 min
#5Tweets: Bank of America SVP Global Sponsorship Charles Greenstein
Charles Greenstein, SVP Global Sponsorships, Bank of America We're not saying Bank of America's Charles Greenstein threw the gauntlet in a recent interview with the Sports Business Journal, but he sure as heck lobbed it some. Coming on the heels of the much publicized incentive program being promoted by sponsorship titan AB In-Bev, it's clear that sports marketing investors are feeling their oats. Here are 5 Tweets culled from the exchange, which you can read in its entirety
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- Jun 1, 2018
- 1 min
#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing
Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports, marketing and branding. Well, I guarantee that you haven't done nearly as much ruminating as Kenneth Cortsen, one of only a handful of people in the world with a PhD in sports marketing. We've translated his 5 Tweets from their original Danish (JK: his English is better than ours...) to get insight into his thinking on how sports can advance m
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- Apr 9, 2018
- 1 min
#5Tweets: Jessica Smith on Transitioning from Ticket Sales to Sponsorship Sales
SJ Earthquakes VP of Sponsorship Jessica Smith didn't arrive at her current role like Athena springing from the forehead of Zeus. No, like so many sports professionals before her, she followed the tried and true path of ticket sales. With her #5Tweets, Jessica shares what she learned on the path from ticket sales to corporate sponsorship, and provides valuable insights for those looking to make a similar progression. -1- "Become a top producer in your ticket sales role. Show
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- Jan 22, 2018
- 3 min
Taking a Stand: Politics Come for Athlete Endorsers
In the early 1990s, during a racially heated Senatorial campaign in North Carolina, Michael Jordan was asked why he didn’t speak out against GOP candidate Jesse Helms. Jordan’s purported response is now infamous: “Republicans buy sneakers, too.” In those 4 words, the athletes’ playbook on how to become a successful endorser was effectively written. While there’s a bit of skepticism as to whether His Airness actually uttered these words, athletes took heed of the meaning: avoi
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- Jan 8, 2018
- 1 min
#5Tweets: Jamie Zaninovich on the Pac-12's Landmark Deal with Alibaba
You wish you had Jamie Zaninovich's frequent flier miles: the Pac-12's Deputy Commissioner has logged a lot of air time travelling back-and-forth to China to expand the conference's footprint there. His time spent cultivating relationships has paid off, most recently with the Pac-12 expanding upon its landmark partnership with Chinese e-commerce behemoth Alibaba. Below, Jamie offers #5Tweets on the Alibaba deal and what it takes to succeed in China: -1- "Alibaba is China’s le
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- Oct 9, 2017
- 1 min
#5Tweets: Christina Lowe on Using Global Events to Reach Multicultural Audiences
Christina Low has managed broadcast and sponsorship portfolios for some of the largest sports properties imaginable, including the Olympics and English Premier League. She's got 5 Tweets for US brands on how to position their global sports investments for international audiences. -1- "Many US companies invested in global sports are too focused on US-based activation. Biggest returns will come from international markets" -2- "Luckily, IoT & big data simplifies targeted cross
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