Jan 30, 20202 min#5Tweets: WarnerMedia's Jeff ZuckerJeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever...
Oct 1, 20192 minStop Calling It "Sports Marketing"One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of
Sep 30, 20191 min#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse LeagueIn taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in...
Jul 30, 20193 minIs NOW the Time for Women's Pro Team Sports?Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global...
Jul 29, 20192 min#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado RockiesAs you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.