Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever since. Today, he's Chairman of WarnerMedia New and Sports while maintaining his role leading CNN. From that perch, Zucker has had been forced to confront the titanic forces shaping the sports media landscape. In his #5Tweets, Zucker considers the role of OTT, warns big tech, and explains why sports is essential to WarnerMedia's future. -1- “Th

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in a men's professional sports league. In her #5Tweets, she reflects on the moment and what it takes to continue growing a second tier sports league. -1- "I realize the significance and will approach this opportunity with the same commitment that I have throughout my career. There are so many women in senior positions - Val Ackerman, Kim Davis

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have

If the definition of insanity is doing the same thing over and over again and expecting different results, Paul Rabil looked at the MLL and

While convergence was the goal for personal tech, the opposite appears to be true for sports media, where we’ve clearly entered a period of

When Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In that intervening time, BYU has become one of the most adept sports organizations at using social media to engage fans with sponsors. Below are Casey's five tweets on finding success with social media, sports and sponsorship: 1. Content is king in sports, and video content is the KING of Kings. Social Media is visual. NOT text based. Show rather

(With the NBA announcing it will be launching its own eSports league, thought it would be a good time to drag the below article out of the digital attic. Originally published in the Sports Business Journal in 2014, it's proving more relevant than ever...) If you look carefully, you can see an inflection point approaching. The professional athlete is in danger of becoming irrelevant. Skeptical? Consider the following three trends: 1. The rise of eSports: The New York Times

Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got through our agenda and some chit-chat (our kids are the same age, so we can riff pretty extensively on that topic), I asked what else she was working on. Her response: “I’m trying to figure out our content marketing strategy.” Inwardly, I smiled. You and everyone else, it would seem. In an industry that loves its trends and buzzy phrases, conte