Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.
Feb 4, 20191 min#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou CoffeeKayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...
Dec 1, 20174 minThe Taxman Cometh for College SportsFiscal knives are being sharpened for the income and expenses of university athletic departments.
Oct 3, 20173 minThe Death of the Fixed SeatHere’s the key takeaway: the experience of attending the game is as important, if not more important, than the game itself.