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Jul 30, 2019
3 min

Is NOW the Time for Women's Pro Team Sports?

Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global...

35 views0 comments

Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls...

34 views0 comments

Apr 23, 2019
4 min

Capitalist Country, Socialist Sport

The free-market American economy gave rise to the NFL, a sport that found success by implementing socialist principles of revenue sharing, e

149 views0 comments

Apr 19, 2019
2 min

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

34 views0 comments

Feb 4, 2019
1 min

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...

70 views0 comments

Feb 4, 2019
3 min

Sports Gambling Goes Minor League

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

51 views0 comments

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