• ADC Partners

Even Sports Business Pros Are Leery of Returning to Stands

In our last newsletter, we asked #sportsbiz professionals how confident they feel about returning to the stands. Their answers are something of a red flag for the very industry in which they work.


Only 33% indicated a willingness to return to the stands immediately. While some indicated a #COVID vaccine would bring them back, another 31% suggested even that might not be enough.



Whether this represents a short or long term impact for #sportsbusiness remains to be seen, but clearly teams and leagues need to take steps to make fans feel comfortable and confident about returning. In this blog post, Banner Health's Lisa Mukavitz and ADC's David Almy offer suggestions on key steps to take.

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