Even Sports Business Pros Are Leery of Returning to Stands
Only 33% indicated a willingness to return to the stands immediately. While some indicated a #COVID vaccine would bring them back, another 31% suggested even that might not be enough.
Whether this represents a short or long term impact for #sportsbusiness remains to be seen, but clearly teams and leagues need to take steps to make fans feel comfortable and confident about returning. In this blog post, Banner Health's Lisa Mukavitz and ADC's David Almy offer suggestions on key steps to take.