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Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Feb 4, 2019
1 min

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinational corporations with pockets so deep you can swim around in them. Caribou Coffee doesn't exactly fit that description. With a marketing budget that's infinitesimal compared to most NFL partners, Caribou has to be dialed in on their marketing investments. Partnership Marketing Manager Kayleen Tecker provides 5 Tweets on how she's finding succe

#5Tweets: Rachel Haley, Global Connections Strategy Lead, Airbnb

#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for Bose

True Confessions of Sponsorship Decision Makers

What Monty Python Can Teach Us About Measuring Sponsorship

Your Sponsorship Will Miss the Majority of Its Audience if You Neglect this One Essential Asset

#PaidPatriotism Isn't the Issue