Apr 23, 20194 minCapitalist Country, Socialist SportThe free-market American economy gave rise to the NFL, a sport that found success by implementing socialist principles of revenue sharing, e
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.
Feb 4, 20191 min#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou CoffeeKayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...
Feb 4, 20193 minSports Gambling Goes Minor LeagueWhile the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,
Nov 27, 20181 min#5Tweets: Rachel Haley, Global Connections Strategy Lead, AirbnbWith a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn
Nov 27, 20184 minTaking His Shot: Paul Rabil Shakes Up Pro SportsIf the definition of insanity is doing the same thing over and over again and expecting different results, Paul Rabil looked at the MLL and