You wish you had Jamie Zaninovich's frequent flier miles: the Pac-12's Deputy Commissioner has logged a lot of air time travelling back-and-forth to China to expand the conference's footprint there. His time spent cultivating relationships has paid off, most recently with the Pac-12 expanding upon its landmark partnership with Chinese e-commerce behemoth Alibaba. Below, Jamie offers #5Tweets on the Alibaba deal and what it takes to succeed in China: -1- "Alibaba is China’s le
Christina Low has managed broadcast and sponsorship portfolios for some of the largest sports properties imaginable, including the Olympics and English Premier League. She's got 5 Tweets for US brands on how to position their global sports investments for international audiences. -1- "Many US companies invested in global sports are too focused on US-based activation. Biggest returns will come from international markets" -2- "Luckily, IoT & big data simplifies targeted cross
When Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users. Today it's closer to 1.8 billion. In that intervening time, BYU has become one of the most adept sports organizations at using social media to engage fans with sponsors. Below are Casey's five tweets on finding success with social media, sports and sponsorship: 1. Content is king in sports, and video content is the KING of Kings. Social Media is visual. NOT text based. Show rather
(With the NBA announcing it will be launching its own eSports league, thought it would be a good time to drag the below article out of the digital attic. Originally published in the Sports Business Journal in 2014, it's proving more relevant than ever...) If you look carefully, you can see an inflection point approaching. The professional athlete is in danger of becoming irrelevant.
Skeptical? Consider the following three trends:
1. The rise of eSports: The New York Times
Sponsorship, Content Marketing, and Digital Gravity We have a standing Thursday morning meeting with a long time client. After we got through our agenda and some chit-chat (our kids are the same age, so we can riff pretty extensively on that topic), I asked what else she was working on. Her response: “I’m trying to figure out our content marketing strategy.” Inwardly, I smiled. You and everyone else, it would seem. In an industry that loves its trends and buzzy phrases, conte