You wish you had Jamie Zaninovich's frequent flier miles: the Pac-12's Deputy Commissioner has logged a lot of air time travelling back-and-forth to China to expand the conference's footprint there. His time spent cultivating relationships has paid off, most recently with the Pac-12 expanding upon its landmark partnership with Chinese e-commerce behemoth Alibaba. Below, Jamie offers #5Tweets on the Alibaba deal and what it takes to succeed in China:
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"Alibaba is China’s leading retail (& payment) marketplace. Scale? This year Ali reported 527M monthly mobile users (2x the US population!)"
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"Partnership showcases Pac-12’s embrace of innovation, and exposes our universities & student-athletes to world’s largest country"
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"Helped that Pac-12 and Ali have an aligned culture and vision around how sport and education can inspire and connect different cultures"
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"Excited about Alisports & its Youku Tudou platform: we will distribute at least 175 Pac-12 Networks live events to mainland China annually"
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"Advice for those seeking to do business in China? Easy. Patience, patience, patience and relationships, relationships, relationships"