#5Tweets: Sacramento Kings' Darrin Gross on Opening a New Arena
The NBA's Sacramento Kings just completed a successful inaugural season at their new downtown arena, the Golden 1 Center. Sr. Director of Partnership Marketing Darrin Gross offers 5 tweets on some of the unique challenges and opportunities presented by transitioning sponsors into a new building.
"Initial sales plan design should focus on largest level partnerships: naming rights & foundational. These add credibility to your story."
"Ensure all current deals end in the final year of your old building. Don’t carry over bad or undervalued deals."
"Vet your current partner list to identify who’s interested in stepping up to a marquee partnership."
"New building = new set of rules. Don’t assume that you will have the same opportunities or control as your old building."
"Don’t screw up your chance for a fresh start. Not many people get to begin again…you do."