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#5Tweets: Sacramento Kings' Darrin Gross on Opening a New Arena


The NBA's Sacramento Kings just completed a successful inaugural season at their new downtown arena, the Golden 1 Center. Sr. Director of Partnership Marketing Darrin Gross offers 5 tweets on some of the unique challenges and opportunities presented by transitioning sponsors into a new building.

-1-

"Initial sales plan design should focus on largest level partnerships: naming rights & foundational. These add credibility to your story."

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"Ensure all current deals end in the final year of your old building. Don’t carry over bad or undervalued deals."

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"Vet your current partner list to identify who’s interested in stepping up to a marquee partnership."

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"New building = new set of rules. Don’t assume that you will have the same opportunities or control as your old building."

-5-

"Don’t screw up your chance for a fresh start. Not many people get to begin again…you do."

#marketing #media #business #sponsorship #sports

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