Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever since. Today, he's Chairman of WarnerMedia New and Sports while maintaining his role leading CNN. From that perch, Zucker has had been forced to confront the titanic forces shaping the sports media landscape. In his #5Tweets, Zucker considers the role of OTT, warns big tech, and explains why sports is essential to WarnerMedia's future. -1- “Th

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in a men's professional sports league. In her #5Tweets, she reflects on the moment and what it takes to continue growing a second tier sports league. -1- "I realize the significance and will approach this opportunity with the same commitment that I have throughout my career. There are so many women in senior positions - Val Ackerman, Kim Davis

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have

The free-market American economy gave rise to the NFL, a sport that found success by implementing socialist principles of revenue sharing, e

Using AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinational corporations with pockets so deep you can swim around in them. Caribou Coffee doesn't exactly fit that description. With a marketing budget that's infinitesimal compared to most NFL partners, Caribou has to be dialed in on their marketing investments. Partnership Marketing Manager Kayleen Tecker provides 5 Tweets on how she's finding succe

While the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,

To encourage frank (ok, blunt) responses, all the participants were guaranteed anonymity.

You think the pace of technology change is fast now? Brace yourself.

SJ Earthquakes VP of Sponsorship Jessica Smith didn't arrive at her current role like Athena springing from the forehead of Zeus. No, like so many sports professionals before her, she followed the tried and true path of ticket sales. With her #5Tweets, Jessica shares what she learned on the path from ticket sales to corporate sponsorship, and provides valuable insights for those looking to make a similar progression. -1- "Become a top producer in your ticket sales role. Show

Fiscal knives are being sharpened for the income and expenses of university athletic departments.

(With the NBA announcing it will be launching its own eSports league, thought it would be a good time to drag the below article out of the digital attic. Originally published in the Sports Business Journal in 2014, it's proving more relevant than ever...) If you look carefully, you can see an inflection point approaching. The professional athlete is in danger of becoming irrelevant. Skeptical? Consider the following three trends: 1. The rise of eSports: The New York Times

To this point, the Olympics have placed the enormous burden of hosting the Games on a single city. Instead of this tired, inefficient model,

Cities and local governments are on a perpetual search for new revenue. Raising taxes is politically daunting (to say the least), and creati

Revenue generated from campus-wide sponsorships is enticing, but pursuing these opportunities should be carefully considered.