#5Tweets: Avaya's Andy Steen Lives at the Intersection of Sports and Technology
- ADC Partners
- Apr 17, 2018
- 1 min read
Andy Steen, Head of Strategic Marketing, Avaya
You think the pace of technology change is fast now? Brace yourself. As the Head of Strategic Marketing for communications innovator Avaya, Andy Steen is in the heart of Silicon Valley and has her finger on the pulse of what's next. We asked her to gaze into her Apple Watch crystal ball app and fill us in on 5 trends that will be shaping sports businesses and fans in the coming... hours?
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Personalization
Fans want more personalized, targeted experiences. The more we use digital devices, the smarter machines become.
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Always-On
For teams, faster and smarter ways to communicate with key personnel (doctors, coaches, media etc.) Tools that fit team’s critical moments (Training, practice, on and off-season, gamedays, post-game) are key.
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Remote Experiences
Not every fan can attend games. We’re seeing innovation in remote viewing through augmented reality (AR) and virtual reality (VR). This is taking fan engagement to the fans on a global level.
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Real-Time Feeds and Wearable Tech
The emergence of tracking, live streaming, and big data tech has paved the way for accurate, real-time feeds. Players and coaches can be outfitted to track pertinent stats and health data, which can further immerse fans.
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High-Resolution, High-Impact Video
People love video content. We’re talking 4K Ultra-HD streams of a game or event, available for live viewing across multiple platforms, websites & channels. This then leads to a demand for video so it can be shared, viewed, edited, and more.
I totally agree with the idea of sports and tech merging, but I also feel like there’s a lot more potential that’s yet to be tapped. It’s exciting, for sure, but are we ready for it? Look at what platforms like https://1xbets.co.ke/ are doing with live sports betting—they’ve found ways to blend the energy of the game with tech. It’s not just about stats anymore; it’s about the whole experience, right? With a 200% welcome bonus up to 20,000 KES for new players, 1xBet is one of the easiest platforms to get started with in Kenya. The mobile app’s smooth interface makes everything from signing up to placing bets super easy. Can’t wait to see where it goes, but for now,…
That piece on Andy Steen nailed it – sports and tech really are inseparable now. You can see it in fan engagement, data tracking, even betting markets. I’ve been following this shift closely, and it feels like the digital side of sport is overtaking the physical. If you’re into how fans interact with games beyond the field, check out JeetWin – it shows how platforms are adapting the thrill of sport into gaming experiences that feel just as immersive, sometimes more so. The crossover potential is endless and it’s only going to get crazier.