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#5Tweets: WarnerMedia's Jeff Zucker

Jan 30, 2020
2 min

#5Tweets: WarnerMedia's Jeff Zucker

Jeff Zucker is a media lifer. He was named the Executive Producer of the Today Show at 26, and his trajectory has continued apace ever since. Today, he's Chairman of WarnerMedia New and Sports while maintaining his role leading CNN. From that perch, Zucker has had been forced to confront the titanic forces shaping the sports media landscape. In his #5Tweets, Zucker considers the role of OTT, warns big tech, and explains why sports is essential to WarnerMedia's future. -1- “Th

#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse League

Sep 30, 2019
1 min

#5Tweets: Jessica Berman, Deputy Commissioner, National Lacrosse League

In taking on the role of Deputy Commissioner at the National Lacrosse League, Jessica Berman recently became the highest ranking woman in a men's professional sports league. In her #5Tweets, she reflects on the moment and what it takes to continue growing a second tier sports league. -1- "I realize the significance and will approach this opportunity with the same commitment that I have throughout my career. There are so many women in senior positions - Val Ackerman, Kim Davis

Is NOW the Time for Women's Pro Team Sports?

Jul 30, 2019
3 min

Is NOW the Time for Women's Pro Team Sports?

Is now the time for women’s sports? Given the last 18 months, it’d simple to conclude “how could it not be?” In two of the largest global showcases of women’s team sports, US team have turned out the most thrilling and inspiring performances imaginable. At the 2018 Winter Games in South Korea, the USA Women’s hockey team won the gold medal, beating arch-nemesis Canada in a shootout that featured a deke so exquisite that it demands to be watched slowly and from every feasible

Jul 29, 2019
2 min

#5Tweets: Julian Valentin, Director of Brand Management and Social Media, Colorado Rockies

As you might imagine, 162 baseball games can result in a LOT of content. Deciding what to use, when to use it, and what to expect falls on the shoulders of Julian Valentin, Director of Brand Management and Social Media for the Colorado Rockies. In his #5tweets, Julian covers how he evaluates social media success, what's coming next for social media, and how he engages fans with increasingly short attentions spans. (Adapted from his interview with Hashtag Sports.) -1- "We have

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Feb 4, 2019
1 min

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge, multinational corporations with pockets so deep you can swim around in them. Caribou Coffee doesn't exactly fit that description. With a marketing budget that's infinitesimal compared to most NFL partners, Caribou has to be dialed in on their marketing investments. Partnership Marketing Manager Kayleen Tecker provides 5 Tweets on how she's finding succe

Sports Gambling Goes Minor League

#5Tweets: Rachel Haley, Global Connections Strategy Lead, Airbnb

Taking His Shot: Paul Rabil Shakes Up Pro Sports

#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for Bose

Cannabis on Deck for Sports Marketing

Oct 5, 2018
5 min

Cannabis on Deck for Sports Marketing

Is cannabis the next big category for sports marketers? Before we answer that one, a quick review of the market is in order. A recent Yahoo News/Marist University survey estimated the number of Americans who currently use marijuana at 55 million (22%) ("current use" means having used cannabis at least once or twice in the past year.) About 35 million are what the survey calls "regular users," or people who use marijuana at least once or twice a month. Up until recently, these

#5Tweets: Bank of America SVP Global Sponsorship Charles Greenstein

Aug 14, 2018
1 min

#5Tweets: Bank of America SVP Global Sponsorship Charles Greenstein

Charles Greenstein, SVP Global Sponsorships, Bank of America We're not saying Bank of America's Charles Greenstein threw the gauntlet in a recent interview with the Sports Business Journal, but he sure as heck lobbed it some. Coming on the heels of the much publicized incentive program being promoted by sponsorship titan AB In-Bev, it's clear that sports marketing investors are feeling their oats. Here are 5 Tweets culled from the exchange, which you can read in its entirety

True Confessions of Sponsorship Decision Makers

#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing

Jun 1, 2018
1 min

#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing

Kenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports, marketing and branding. Well, I guarantee that you haven't done nearly as much ruminating as Kenneth Cortsen, one of only a handful of people in the world with a PhD in sports marketing. We've translated his 5 Tweets from their original Danish (JK: his English is better than ours...) to get insight into his thinking on how sports can advance m

Sell Sponsorship Like a Baker, Not a Grocer

Jun 1, 2018
2 min

Sell Sponsorship Like a Baker, Not a Grocer

Walking downtown a couple of weeks ago, I passed the ornate window of a bakery. The display of goods was so enticing, I immediately shelved the original intent for my outing and entered the shop. Sweet tooth pounding, I proceeded to the counter and asked for a piece of chocolate cake. The baker smiled, dropped below the counter for moment, and emerged to begin sliding different items over to me: flour, sugar, milk, eggs, cocoa, vanilla and butter among them. Confused, I asked

#5Tweets: Avaya's Andy Steen Lives at the Intersection of Sports and Technology

#5Tweets: Jessica Smith on Transitioning from Ticket Sales to Sponsorship Sales

Apr 9, 2018
1 min

#5Tweets: Jessica Smith on Transitioning from Ticket Sales to Sponsorship Sales

SJ Earthquakes VP of Sponsorship Jessica Smith didn't arrive at her current role like Athena springing from the forehead of Zeus. No, like so many sports professionals before her, she followed the tried and true path of ticket sales. With her #5Tweets, Jessica shares what she learned on the path from ticket sales to corporate sponsorship, and provides valuable insights for those looking to make a similar progression. -1- "Become a top producer in your ticket sales role. Show

AB's Incentive Model Roils Sports Marketing

#5Tweets: Jamie Zaninovich on the Pac-12's Landmark Deal with Alibaba

Jan 8, 2018
1 min

#5Tweets: Jamie Zaninovich on the Pac-12's Landmark Deal with Alibaba

You wish you had Jamie Zaninovich's frequent flier miles: the Pac-12's Deputy Commissioner has logged a lot of air time travelling back-and-forth to China to expand the conference's footprint there. His time spent cultivating relationships has paid off, most recently with the Pac-12 expanding upon its landmark partnership with Chinese e-commerce behemoth Alibaba. Below, Jamie offers #5Tweets on the Alibaba deal and what it takes to succeed in China: -1- "Alibaba is China’s le

The Taxman Cometh for College Sports