Stop Calling It "Sports Marketing"

#5Tweets: Jeff Katz, General Manager, Gum Gum Sports

#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou Coffee

Sports Gambling Goes Minor League

#5Tweets: Rachel Haley, Global Connections Strategy Lead, Airbnb

#5Tweets: Pat LaCroix, Head of Global Media and Sponsorship for Bose

Cannabis on Deck for Sports Marketing

#5Tweets: Bank of America SVP Global Sponsorship Charles Greenstein

True Confessions of Sponsorship Decision Makers

#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports Marketing

Sell Sponsorship Like a Baker, Not a Grocer

#5Tweets: Jessica Smith on Transitioning from Ticket Sales to Sponsorship Sales

AB's Incentive Model Roils Sports Marketing

#5Tweets: Christina Lowe on Using Global Events to Reach Multicultural Audiences

#5Tweets: Sacramento Kings' Darrin Gross on Opening a New Arena

Shuffling Deck Chairs on the Olympics?

#5Tweets: BYU's Casey Stauffer on Social Media

What Monty Python Can Teach Us About Measuring Sponsorship

Saving the Olympics: A New Model for Hosting the Games

Six Questions for Cities Considering Sponsorship as a Revenue Stream