Jun 13, 20221 minPodcast: Jason Pearl, SVP and Chief Business Development Officer, San Francisco GiantsQ: What's better than heading to the ballpark on a beautiful weekday summer afternoon? A: Heading the ballpark on a beautiful weekday...
Oct 1, 20192 minStop Calling It "Sports Marketing"One of the things that makes this work so powerful is that it takes every single form of marketing and wraps it around the central theme of
Apr 19, 20192 min#5Tweets: Jeff Katz, General Manager, Gum Gum SportsUsing AI to scan broadcasts and social media, Gum Gum Sports gives sponsors new insights into value associated with brand positions.
Feb 4, 20191 min#5Tweets: Kayleen Tecker, Partnership Marketing Manager, Caribou CoffeeKayleen Tecker, Partnership Marketing Manager, Caribou Coffee When people think of NFL sponsors, they tend to think of huge,...
Feb 4, 20193 minSports Gambling Goes Minor LeagueWhile the impact of legalized sports wagering to expand profits for major pro sports leagues is well established and exhaustively discussed,
Nov 27, 20181 min#5Tweets: Rachel Haley, Global Connections Strategy Lead, AirbnbWith a wide ranging partnership portfolio that includes Audi, Disney, and National Geographic, Rachel Haley provides insights into how Airbn