Jun 1, 20181 min#5Tweets: Sports Business PhD Kenneth Cortsen on Brands & Sports MarketingKenneth Cortsen, PhD, University College of Northern Denmark You probably think you've spent a fair bit of time thinking about sports,...
Apr 17, 20181 min#5Tweets: Avaya's Andy Steen Lives at the Intersection of Sports and TechnologyYou think the pace of technology change is fast now? Brace yourself.
Apr 9, 20181 min#5Tweets: Jessica Smith on Transitioning from Ticket Sales to Sponsorship SalesSJ Earthquakes VP of Sponsorship Jessica Smith didn't arrive at her current role like Athena springing from the forehead of Zeus. No,...
Apr 3, 20184 minAB's Incentive Model Roils Sports MarketingThe King of Beers just shoved a big (and probably overdue) stick-in-the-spokes of the sponsorship industry by rolling out incentive-based pa
Jan 8, 20181 min#5Tweets: Jamie Zaninovich on the Pac-12's Landmark Deal with AlibabaYou wish you had Jamie Zaninovich's frequent flier miles: the Pac-12's Deputy Commissioner has logged a lot of air time travelling...
Dec 1, 20174 minThe Taxman Cometh for College SportsFiscal knives are being sharpened for the income and expenses of university athletic departments.